1. What is a Business Plan? 1. What is a Business Plan? 9 A Business Plan is a document in which a business opportunity, or a business already under way, is identified, described and analyzed, examining its technical, economic and financial feasibility.
The Plan develops all of the procedures and strategies necessary in order to convert the business opportunity into an actual business project. 9 It is an indispensable tool in order to start up a business project,
independently of the size of the project and/or of the amount of business experience of the entrepreneur. 9 It provides an answer to simple questions about a new business or a business already under way:
2. What is the purpos 2. What is the purpose of a Business Plan? e of a Business Plan? 9 The purpose of a Business Plan is to identify, describe and analyze a business opportunity and/or a business already under way, examining its technical,
economic and financial feasibility. 9 Moreover, it should serve as a business card for introducing the business to others: banks, investors, institutions, public bodies or any other agent involved, when it comes time to seek cooperation or financial support of any kind.